Pharma’s business is eminently geographical.
Patients, pharmacies, purchases, prescriptions, healthcare providers, salespeople, visits, events, etc, everything happens somewhere, and all these entities or actions have geography as a common dimension.
Your company certainly has huge amounts of internal and external data available that has a spatial context. But do you use it to your business advantage? Do your sales and marketing teams have access to spatial data and location analytics tools?
Mapidea provides Pharma companies and their professionals with the Location Intelligence tools they need to leverage their data, using geography to be more competitive.